[CNMO Technology News] In the fierce competition in the smartphone market, the competition between iOS and Android continues to be fierce. The Android camp led by Google, including Samsung, Xiaomi, vivo OPPO and many other brands, meets the needs of consumers with different budgets through diversified product lines. On the other hand, Apple is fighting against the entire Android ecosystem on its own. So, what’s the latest status of this race?
- The report reveals an unexpected phenomenon: users who switch to iPhone are more likely to choose older, more affordable models rather than the latest iPhone 15 series. This trend is not limited to new users switching to Android. Existing iPhone users are also changing their phones less frequently. It's easy to see why users prefer older iPhones: These models excel in performance, camera quality, and support for system updates, making them last much longer.
- Although the growth in market share has brought Apple a superficial victory, the profit pressure behind it and the weakening demand for replacement cannot be ignored. Low user demand for new models directly affects Apple's sales revenue and profit margins. In addition, as the prices of older iPhones continue to fall, Apple is also facing subtle adjustments to its market positioning while maintaining its high-end positioning.
Faced with this complex situation, Apple needs to adopt a more flexible market strategy:
- Improving the cost-effectiveness of iPhone: Attracting price-sensitive consumers by launching a more attractive iPhone SE 4.
- Introducing the iPhone SE series: providing more choices for consumers looking for high value for money.
The above is how Apple won the market but lost profits: Why do users prefer older iPhones? of detailed content. For more information, please pay attention to other related articles on the PHP Chinese website!
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<p style="display: inline-flex;float: right; color:#333333;">Source: ifeng.com</p>
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